Privacy policy


1.1 At Ealife, we respect the privacy of everyone who uses our website(s) and all related services and products which we may provide.

1.2 This document, the "Privacy Policy", explains how we collect, process and store any personal data belonging to you, meaning information about you which is personally identifiable such as your name, address, telephone number or email address. Such information is referred to throughout this policy as "Personal Information" or “data”.

1.3 By accessing and/or using our Services you consent to us collecting, processing, storing and sharing your Personal Information in the ways set out in this Privacy Policy. If you have any concerns about providing data to us or having it used in any manner permitted in this Privacy Policy you should not use our Services. As set out in the terms and conditions relating to our Services, you must be at least 16 years old to access and use our Services.

2.Who Are We?

2.1 We are a service provider company called Ealife.

3.What information we collect and how we collect it.

3.1 We may collect, store and use the following kinds of personal information:

3.1.1 Information that you provide us with when you fill in registration forms, or when begin using our products or when you create an account with us;

3.1.2 Details of your use of our Services and the resources that you access (E.G, information about how and when you use our products, visit our website(s), or what device you use to access our Services);

3.1.3 If you contact us or respond to messages and communications that we send to you, we may keep a record of that correspondence;

3.1.4 Your interactions with us on our social media channels;

3.1.5 Information we collect via cookies (See section 4, below)


4.1 Our website(s), social media channels and other similar technologies. Cookies are small files containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

4.2 We use cookies to allow us to recognise you and your device, E.G, by identifying your IP address;

4.2.1 To allow our Services to interact with a third party social network or platform (where you have chosen to allow such interaction);

4.2.2 To allow our payment processors to process your payment instructions;

4.2.3 To obtain data which will allow us to understand how people are using our Services so that we can improve them.

4.3 By accessing our website(s) or using our Services you consent to our use of cookies in accordance with this Privacy Policy. You can disable cookies through your web or phone browser settings but you may find you are not able to enjoy all the features of our Services if you do so

5.Payment Information

5.1 When you purchase Services from us, we may collect certain payment information from you on behalf of our payment service providers, but this information is temporarily cached in a way that is unreadable by Ealife.

6How your Personal Information will be used

6.1 You agree that Ealife may use your Personal Information for the purposes of:

6.1.1 Contacting you, for example as part of customer service or to send you updates about our Services;

6.1.2 Managing your account and improving your experience when you use our Services;

6.1.3 Research, surveying, and engaging with you, for example by sending you communications (including by email) for these purposes;

6.1.4 Marketing and promotion of our Services or related products.

6.1.5 To create reports, analysis or similar services for use by us for the purposes of research or business intelligence, for example to track potential problems with our Services.

6.1.6 Preventing cheating, crime or fraud. We may also need to pass your information to fraud prevention agencies and other organisations involved in crime and fraud prevention.

6.1.7 As otherwise expressly set out in this Privacy Policy or as required by law.

7.Sharing of your personal information

7.1. We will only share your data with third parties;

7.1.1 With your consent (including as set out in this Privacy Policy);

7.1.2 As reasonably necessary in order to provide the Services to you

7.1.3 Where it is necessary to carry out your instructions (for example, to process a payment instruction we must provide your Personal Information to our payment processors);

7.1.4 Where your data is on an anonymous and aggregated basis, meaning you could not be personally identified from it;

7.1.5 When you submit information as part of a competition or otherwise interact with our social media channels (for example, by providing a testimonial about one of our Services) we may publish the information you submitted, alongside your name and business on our website and social media channels;

7.1.6 As we reasonably believe is permitted by law or regulation;

7.1.7 In order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and/or any other agreement with you; or to protect the rights, property, or safety of Ealife, our users, or others.

7.1.8 In the event that there is a sale of the assets of Ealife or corporate restructuring, or as a result of a change of control of Ealife, or in preparation of any of these events. Any third party to which Ealife transfers or sells Ealife assets will have the right to continue to use the personal and other information that you provide to us in the manner set out in this Privacy Policy. We will not sell your information to any third party outside of these circumstances.

8.Third party social networks or platforms

8.1 You may allow our Services to interact with a third party social network or platform, which will provide data about you to us. These applications or websites are created and maintained by a third party which is not a part of, or controlled by Ealife. You should ensure that you read their terms of service and privacy policies to understand how they treat your data and what data they might share with us.

8.2 Data includes things such as your name and your social media profile picture.

8.3 You can make changes to what data a third party social network or platform shares with us, or stop our Services interacting with that social network or platform by adjusting your settings with a third party provider, however you may find you are not able to enjoy all of our Services if you do.

9How long will we retain your information?

9.1 We will retain your Personal Information for as long as is necessary to fulfil the purposes for which it was collected or as needed to provide you with Services. We may retain your Personal Information after you have closed any account you have with us or after we have ceased providing Services to you if retention of your Personal Information is reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes between members, prevent fraud, cheating or abuse, or enforce this Privacy Policy or any other agreement we may have with a user.

10.How do we protect your Personal Information?

10.1 The security of your Personal Information is important to us. We maintain appropriate technical and physical safeguards to protect your Personal Information against accidental or unlawful destruction or loss, alteration, unauthorised disclosure or access, use and all other unlawful forms of processing of the data in our possession. We use the same level of skill in protecting your Personal Information as other business suppliers. However, since the internet is not a completely secure environment we cannot guarantee that information you transmit via our systems will not be accessed, disclosed, altered or destroyed by breach of any of our safeguards.

11.Links from our website and Services

11.1 We may provide (with your consent only) links to third party websites from our Services. You understand that when you click on these links any data which you provide thereafter is subject to such third party’s privacy policy and not to ours. Although we will endeavor only to link to reputable websites, Ealife takes no responsibility for the content, safety or security of any third party website.

12.Your rights in relation to your Personal Information

12.1 We want to make sure that your Personal Information is accurate and up to date. You may ask us to modify, correct or remove information by contacting us at

12.2 Information that you have shared via our Services on any social network or third party platform cannot be amended or deleted by us where it is in the control of that social network or third party platform. In addition, where any third party copies information which you have made available via the use of our Services. We may not be able to amend or delete it because it may not be in our control.

12.3 You have the right to ask us not to use your Personal Information for marketing purposes. To change your marketing preferences, or to unsubscribe, please contact us at

13.Contacting us

13.1 To find out more about how your Personal Information will be used please contact us by email at the address above.


14.1 We pride ourselves in our ability to provide complete customer satisfaction and keep your personal information safe and secure. However, if for any reason you are unhappy with our use of your Personal Information then please email us at

15.Legal Issues

15.1 If any court or other competent authority finds any of the terms of this Privacy Policy to be invalid or unenforceable, the other terms of this Privacy Policy will not be affected.

15.2 This Privacy Policy is governed by and interpreted in accordance with the laws of England. Any dispute arising in connection with this Privacy Policy will be subject to the exclusive jurisdiction of the courts of England.

15.3 We are constantly innovating and looking for new ways to improve our Services . We may therefore amend this Privacy Policy occasionally to reflect such improvements or any other changes to our business. We will endeavor to tell you about any significant changes to this Privacy Policy which we feel may disadvantage you in any material way. If you object to any of the changes you should immediately stop using our Services and close any account you may have with us.

15.4 This Privacy Policy was Last updated to 2019